Tuesday, June 23, 2015

'Fitness' foods may cause consumers to eat more, exercise less

Weight-conscious consumers are often drawn to foods such as Clif Bars and Wheaties, whose packaging suggests that they promote fitness. But according to a new study, such "fitness branding" encourages consumers to eat more of those foods and to exercise less, potentially undermining their efforts to lose or control their weight.

from Diet and Weight Loss News -- ScienceDaily http://ift.tt/1GEGY7i

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